Why wait? Beat the Christmas rush and get a head start on holiday shopping!

Get any 2 dolls for just $24.99!
Swimwear Blowout – just $19.99!
Plus, shop Advent Calendars up to 50% off!

122 products
Sort by
Sort by
Northern Lights Ballet Tutu Dress Northern Lights Ballet Tutu Dress
Save $25.00
Glass Slipper Swim Suit Glass Slipper Swim Suit
Glass Slipper Swim Suit
Sale price$19.99 Regular price$44.99
Save $3.00
Pumpkin Patch Princess Dress Pumpkin Patch Princess Dress
Pumpkin Patch Princess Dress
Sale price$39.99 Regular price$42.99
Butterfly Twirl Dress with Wings & Headband Butterfly Twirl Dress with Wings & Headband
Butterfly Twirl Dress with Wings & Headband
Sale price$54.99
Sequins Cape Sequins Cape
Sequins Cape
Sale price$29.99
Green Doctor with Accessories Green Doctor with Accessories
Green Doctor with Accessories
Sale price$44.99
Save $25.00
Ladybug Dress & Headband Ladybug Dress & Headband
Ladybug Dress & Headband
Sale price$19.99 Regular price$44.99
Spooky Ghost Poncho Spooky Ghost Poncho
Spooky Ghost Poncho
Sale price$24.99
Glow in the Dark Skeleton Shirt, Pants & Mask Glow in the Dark Skeleton Shirt, Pants & Mask
Save $25.00
Enchanted Apple Swim Suit Enchanted Apple Swim Suit
Enchanted Apple Swim Suit
Sale price$19.99 Regular price$44.99
Save $25.00
Arabian Princess Swimsuit Arabian Princess Swimsuit
Arabian Princess Swimsuit
Sale price$19.99 Regular price$44.99
Mermalicious Dress with Tail Mermalicious Dress with Tail
Sequins Forest Fairy Tunic Sequins Forest Fairy Tunic
Sequins Forest Fairy Tunic
Sale price$34.99
Rosé Sorbet Princess Dress Rosé Sorbet Princess Dress
Rosé Sorbet Princess Dress
Sale price$42.99
Velvety Soft Sleeping Sweetheart Princess Gown with Arm Warmers Velvety Soft Sleeping Sweetheart Princess Gown with Arm Warmers
Sequins Princess Dress Sequins Princess Dress
Sequins Princess Dress
Sale price$39.99
Sequins Cape Sequins Cape
Sequins Cape
Sale price$29.99
Save $7.00
Diamond Sparkle Cape Diamond Sparkle Cape
Diamond Sparkle Cape
Sale price$17.99 Regular price$24.99
Glam Party Gold Dress Glam Party Gold Dress
Glam Party Gold Dress
Sale price$49.99
Sold out
Pink Mermaid Swimsuit Pink Mermaid Swimsuit
Pink Mermaid Swim Suit
Sale price$39.99 Regular price$44.99
Save $20.00
Once Upon a Princess Dress 4pc Deluxe Gown Bundle Once Upon a Princess Sleeping Cutie Dress
Once Upon a Princess Dress 4pc Deluxe Gown Bundle
Sale price$239.99 Regular price$259.99
Pink Shimmer Unicorn Dress & Headband Pink Shimmer Unicorn Dress & Headband
Save $25.00
Super Spider Swimsuit Super Spider Swimsuit
Super Spider Swim Suit
Sale price$19.99 Regular price$44.99
Sequins Forest Fairy Tunic Sequins Forest Fairy Tunic
Sequins Forest Fairy Tunic
Sale price$34.99
Save $42.00
Coco the Fashionista Dress, Jacket & Pearls Coco the Fashionista Dress, Jacket & Pearls
Coco the Fashionista Dress, Jacket & Pearls
Sale price$14.99 Regular price$56.99
Save $7.00
Christmas Tree Dress with Headpiece Christmas Tree Dress with Headpiece
Christmas Tree Dress with Headpiece
Sale price$49.99 Regular price$56.99
Butterfly Bliss Dress Butterfly Bliss Dress
Butterfly Bliss Dress
Sale price$49.99
Firefighter Set with Accessories-Retail-Great Pretenders USA Firefighter Set with Accessories-Retail-Size 5-6-Tan-Great Pretenders USA
Firefighter Set with Accessories
Sale price$44.99
The All Day Everyday Dino Vest The All Day Everyday Dino Vest
Red Triceratops Cuddle Cape Red Triceratops Cuddle Cape
Red Triceratops Cuddle Cape
Sale price$44.99
Velvety Soft Yellow Princess Gown with Arm Warmers Velvety Soft Yellow Princess Gown with Arm Warmers
Sequins Concert Queen Dress Sequins Concert Queen Dress
Sequins Concert Queen Dress
Sale price$54.99
Sorbet Swirl Skater Dress Sorbet Swirl Skater Dress
Sorbet Swirl Skater Dress
Sale price$42.99
Save $25.00
Girl Power Swimsuit Girl Power Swimsuit
Girl Power Swim Suit
Sale price$19.99 Regular price$44.99
Purple Party Sequins Dress Purple Party Sequins Dress
Purple Party Sequins Dress
Sale price$42.99
Save $100.00
Fantastic Special Value Princess Swimsuit Bundle
Fantastic Special Value Princess Swimsuit Bundle
Sale price$79.99 Regular price$179.99
Winter Wonderland Cape Winter Wonderland Cape
Winter Wonderland Cape
Sale price$29.99
Save $7.00
Christmas Tree Dress & Headpiece Christmas Tree Dress & Headpiece
Christmas Tree Dress & Headpiece
Sale price$49.99 Regular price$56.99
Rainbow Sherbert Sparkle Dress Rainbow Sherbert Sparkle Dress
The All Day Everyday Dragon Vest The All Day Everyday Dragon Vest
Eras Dress Eras Dress
Eras Dress
Sale price$54.99
Butterfly Bliss Dress Butterfly Bliss Dress
Butterfly Bliss Dress
Sale price$49.99
Pirate Mate Shirt with Pant & Sash
The All Day Everyday Unicorn Vest The All Day Everyday Unicorn Vest
Save $25.00
Super Bat Swimsuit Super Bat Swimsuit
Super Bat Swim Suit
Sale price$19.99 Regular price$44.99
Sequins Concert Queen Dress Sequins Concert Queen Dress
Sequins Concert Queen Dress
Sale price$54.99
Royal Pretty Princess Dress Royal Pretty Princess Dress
Royal Pretty Princess Dress
Sale price$59.99
Monster Mash Costume with Top & Pants Monster Mash Costume with Top & Pants

Shop Kids Dress-Up Costumes for Every Imagination

Dress-up is more than just play. It opens the door to imagination, creativity, and self-expression. In this collection of kids dress-up costumes, you will find everything needed to turn everyday moments into meaningful play experiences. From princess dresses and fairy wings to superhero capes and adventure-ready outfits, each piece is designed to inspire storytelling and build confidence. At Great Pretenders, every costume is created with care. Soft fabrics, comfortable fits, and durable construction ensure that each item can keep up with active play. Many styles are also machine washable, making them a practical choice for parents while still feeling special for children.

A Costume for Every Story

Every child has a unique imagination, and this collection reflects that. Whether they want to rule a kingdom, save the day, or explore a magical world, there is a costume to match. You will find a wide variety of styles including princess dresses, fairy and unicorn costumes, superhero outfits, and mix-and-match accessories. These pieces are designed to work together, making it easy to build a dress-up wardrobe over time. Layering and combining different items encourages creativity and helps extend play beyond a single costume or character.

Designed for Play and Made to Last

Quality is at the heart of every design. Costumes are made with attention to detail, from carefully chosen fabrics to thoughtful finishing touches. These are pieces children will reach for again and again. Dress-up play also supports important developmental skills by encouraging creativity, communication, and independent thinking. Whether you are shopping for a birthday, a holiday, or simply adding more fun to everyday routines, these costumes offer lasting value.

Find the Perfect Dress-Up Look

With a wide range of styles available, it is easy to find something that fits your child’s interests and personality. Explore the full collection to discover kids dress-up costumes that encourage imagination and make playtime more meaningful.