Pretend Play Costumes, Dress-Up, Fashion, Accessories, Baby & More

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*Due to a high demand during the Holiday season, our distribution centres and carriers are experiencing delays. We are working hard to get you your order as quickly as possible*

Once Upon A Time

There was a mom troubled by the lack of fun and imaginative toys for her children. Baffled by this, Joyce Keelen set out on her ambitious journey to come up with creative, pretend-play toys that would light up any child's imagination. Fast-forward 30 years! Her endeavours transcended into the vastly successful lifestyle brand Great Pretenders, which designs and manufactures award-winning toys, jewelery, and accessories. Welcome to Great Pretenders.

NEW ARRIVAL!

The most magical fairy in the land! Our Gracious Gold Sequins Skirt set is made to be the perfect glitter-freeholiday set! The cream tutu skirt features gold sequins with a ruffled waist. This set includes a matching sequin-covered star wand with hot sealed flowing ribbons and wings that are covered in gold sequins & lined with beautiful cream satin.

Don't forget about it's NEW matching cape!

Shop Now

Our local toy store was selling masks so I went in and you have no idea how excited I was when I saw yours and saw where they were coming from!!! We purchased every 3 pack and two individuals for my youngest who will have to wear them in the fall when she turns two.
Thank you. For the great quality masks and by the miracle that they were sent here to Connecticut!!
So happy to be able to support my Canada from so far away!

Colleen P.

"Ordered a couple costumes for my son and I was SUPER impressed with the quality! The costumes we ordered are capes, so they are so easy for him to put on and take off on his own, and I LOVE the value of these, as they are going to last us for MANY years to come!"

Sandra Riccardi

"Just received our picks from Great Pretenders and are completely blown away!!

My daughter LOVES her colour your own cape, that is washable! Wears her washable doctor’s outfit every single day so needless to say it is a winner!!"

Erica BKonns

"Love this company! Such beautiful costumes that any girl or boy would love. I definitely recommend them. They are also very kind and willing to help find what you’re looking for!"

Gina Alonzo Lopez