Joining Forces with

Packing A Smile

For the month of June, Great Pretenders will be donating a $20 gift for every purchase made on our website to Packing A Smile, a non-profit organization that collects games, toys, stuffed animals and activities to deliver to sick children in the hospital in hopes of putting a smile on children’s faces.

Place an order today to help us reach our goal of $20,000 in gifted donations!




Great Pretenders

Feeling disconnected from an industry that lacked imaginative, open-ended play, Founder & CEO Joyce Keelan set out on an ambitious journey to launch a brand that would deliver on her vision of innovative high value lifestyle toys. 35 years later, with a team comprised of over 75% women, Great Pretenders is proud to have shipped products to boutiques, concept stores, gift shops and some of the best toy stores across the globe, all while introducing innovative new designs and trend setting categories from our hometown of Sarnia, Ontario, Canada.

Shop the Look!

Ballet Tutu Dress
Ballet Tutu Dress
Sale price$24.99
Rainbow Unicorn Cape & Headband
Rainbow Unicorn Cape & Headband
Sale price$36.99
Magical Unicorn Wand
Magical Unicorn Wand
Sale price$13.99

The fun doesn't have to stop there

Don't Forget to Accessorize!

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Blog posts

The Perfect Accessories to Complete Your Child's Costume

Discover the top must-have accessories to complete your child's costume. We guide you through the perfect finishing touches.
How to Choose the Right Toys for the Right Age

How to Choose the Right Toys for the Right Age

Unlock endless fun and learning for kids by knowing how to choose the right toys for the right age. Our guide helps you navigate toy aisles!
How to Prepare Your Children for the Future of Work

How to Prepare Your Children for the Future of Work

Understanding your children's interests from a young age can provide a glimpse of possible career paths for them in the future. Encouraging your children's pursuit of hobbies, sports, or activities...