JOINING FORCES FOR A GREENER TOMORROW

We're planting a tree for EVERY order!

We are thrilled to announce that we have joined forces with One Tree Planted! For every purchase you make on our website from now until December 31st, we will plant a tree!

Together, we're planting the seeds of a greener future!

UNLEASH YOUR IMAGINATION WITH OUR AWARD WINNING

Dress-Up

ONCE UPON A TIME

Great Pretenders

Feeling disconnected from an industry that lacked imaginative, open-ended play, Founder & CEO Joyce Keelan set out on an ambitious journey to launch a brand that would deliver on her vision of innovative high value lifestyle toys. 35 years later, with a team comprised of over 75% women, Great Pretenders is proud to have shipped products to boutiques, concept stores, gift shops and some of the best toy stores across the globe, all while introducing innovative new designs and trend setting categories from our hometown of Sarnia, Ontario, Canada.

Shop the Look!

Ballet Tutu Dress
Ballet Tutu Dress
Sale price$24.99
Rainbow Unicorn Cape & Headband
Rainbow Unicorn Cape & Headband
Sale price$29.99
Magical Unicorn Wand
Magical Unicorn Wand
Sale price$12.99

The fun doesn't have to stop there

Don't Forget to Accessorize!

Discover the magic of shopping in store

Find Our Products at Your Local Store Today!

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Blog posts

Parents playing and talking to their child.

How to Encourage and Join Your Child in Pretend Play Activities

Ignite your child's imagination! Learn how to encourage and join your child in pretend play activities and foster skills in creativity.
Little girl wearing a pink dress playing with jewelry

Little Treasures How Children's Jewelry Adds Magic to Their World

Explore the enchanting ways how children's jewelry adds magic to their world and discover creativity, bonding, confidence, and so much more.
A girl sitting near the mirror holding a red necklace.

Playdate Glamour: Dressing Up with Stylish Children's Jewelry

Discover the magic of stylish children's jewelry! Explore top trends, DIY ideas, caring tips, and meaningful playdate gift options.